Marketing channels and trends change over time. While some trends come and go frequently, one channel that has remained relatively constant is email. Email Marketing Software remains the most famous channel for scope marketing among B2C and B2B marketers. It is used by 87 percent of B2-B marketers and 77 percent of B2C marketers to nurture their audience.
What is the most effective Email Marketing Software?
Deciding on the best free email marketing software, we should consider that pricing, dependability, technical support, template designs, usability, deliverability, automation, integrations, and other features. Using the best email marketing software for Windows, you should be able to create emails easily, segment your list, customize your messaging, and track analytics results. Most importantly, they should be delivered to users’ default inboxes. Outbound email marketing software’s ultimate goal is to send the appropriate message to the right person at the proper time.
It can even help you to boost the effectiveness of other marketing channels, such as social media. Marketers continue to face various challenges in their email marketing efforts. One of the most critical challenges is the time required to create a visually appealing email from scratch. Marketers may spend a lot of time creating and sending out emails that don’t look great if they don’t have efficient tools. As a result, it reduces productivity while decreasing your email marketing ROI.
Various businesses accept this problem because they are unwilling to earn a tool to streamline the process. Email marketing tools, on the other hand, do not have to be expensive. Numerous free email marketing tools are available to help you save time and money.
Top 18 Best Email Marketing Software in 2022 to Save Your Time
If you’re looking for a social management solution to supplement your email marketing, try out Sprout Social:
You must continue reading to our list of the best free email marketing tools:
#1. ConvertKit
Because I use ConvertKit as my email marketing software, it deserves to come first. Given their extensive capabilities, I was genuinely surprised to learn they had a free tier. ConvertKit has limited functionality and is only free for the first 300 subscribers. These include the ability to sell digital goods and services, create landing pages and forms, send unlimited email blasts to subscribers, provide community support, and more.
You will be given three pages:
a sales page, a link page, and a landing page.
You can sell products and subscriptions, gain access to the creative community, and sell goods and subscriptions. Paid subscriptions start at $9 per month and include other benefits.
#2. Sendinblue
SendInBlue provides more than just email marketing software; it also offers introductory text messaging and chat functionality. Subscribers to the free version gain access to segmentation, signup forms, CRM, basic reports, basic integrations, compliance, 300 emails per day with unlimited contacts, and simultaneous chat support. Paid packages start at $25 per month.
#3. MailerLite
MailerLite provides both free and premium services, the latter of which includes a 14-day free trial. All the essential components of email marketing software, such as segmentation, registration forms, and compliance, are free. In addition, landing pages, segmentation, automation, campaign analytics, and surveys are all free, as are built-in text and graphics editors. Finally, the free edition comes with some website tools. Premium subscriptions are at least $25 per month and include additional features.
#4. Mailchimp
Mailchimp is a free email marketing software that you can continue to use as long as you don’t have more than 2,000 subscribers. It is, however, a feature that free users can easily access. They also get essential branding tools like email templates and a content studio, a basic CRM with no segmentation, landing pages and social network sharing, and simple registration forms. Paid subscriptions begin at $11 per month for the first 500 users.
#5. Moosend
Without the non-email components, you get a reasonably comprehensive email marketing software with Moosend, so you’d need additional details in your tech stack. With Moosend’s free 30-day trial, you get nearly all of the features of the “pro” package. The primary anomaly to this rule is that you get limited support and fewer backend features that Moosend must configure specifically for each client. Furthermore, you will only be given one user seat and will not receive transactional emails. Paid plans start at $9 per month.
#6. Mailjet
Mailjet provides free email marketing software with some limitations. You receive 6,000 emails per month, 200 emails per day, and have an unlimited number of email contacts.
They will also give you an email editor, basic statistics, and essential backend tools like an API and STMP relay. Paid plans start at $15 per month.
#7. Benchmark Email
Benchmark Email’s essential email marketing software is accessible in a condensed form. Two hundred fifty emails per month are included, their email composition and design capabilities, necessary drip campaigns, registration forms, surveys, reports, integrations, and limited picture storage. If you want to send more emails, you can pay a fee based on the number of subscribers you have ($13 per month minimum) to upgrade and gain access to more features.
#8. HubSpot
If you need free email marketing software that will remain free in perpetuity, look into HubSpot. This marketing firm sells “hubs” of services, but its email marketing software is entirely free.
Full reporting, CRM integration, support for Facebook bots and advertising, list segmentation, retargeting, mobile apps, and more are included. In addition, it is compatible with their premium hubs, existing email accounts, and a few third-party applications.
#9. SendPulse
This one is primarily an email marketing program. With the free plan, you can send 15,000 emails per month and have 500 subscribers. Although it has all of the essential email client features, you cannot save segmentation settings, and it has minimal data storage space. In addition, there will be no A/B testing, and there will be fewer sender addresses. Paid plans start at $6.40 per month.
#10. Omnisend
Check this out if you want to send SMS or push notifications.
You get 500 emails per month, SMS, push notifications, automation, e-commerce workflows, all campaign features, segmentation, cookie tracking for a month, web forms, the same content editor as the paid version, basic reporting, and access to their complete list of campaign features. These features are all paid for beginning at $16 per month
#11. EmailOctopus
Another free email marketing software option that you may never need is provided here. Except for limited support, branding, and the ability to obtain long-term reports, all features are available to you if your subscriber count never exceeds 2500. Then you can boost to a pro plan based on the number of subscribers, which includes the extra features I mentioned. It is an excellent opportunity to put the entire instrument through its paces. beginning at $24 per month
#12. Zoho
While Zoho provides free transactional email, it charges for marketing emails. With the marketing (campaigns) service, you only get a certain number of emails and contacts, basic design features, a calendar and reporting system, registration forms, compliance, email authentication, e-commerce capabilities, complete customer support, a developer API, and all integrations. It has many more features, but no fee is mentioned for the paid version.
#13. Sender
The sender offers a free, perpetual, limited-feature plan. You are also limited to 2500 subscribers and 15,000 emails per month. Despite lacking features, they cover the essentials, such as complete analytics, spam prevention, segmentation automation, most email content features, all online form features, chat support, and connectors. beginning at $15 per month
#14. Aweber
Aweber also offers a limited, free-forever plan with a subscriber limit of 500 and a monthly email limit of 3,000. In addition to a picture library, most of the standard email composing tools are included. All landing page functionalities are included in the free edition, except for branding. Increase your subscriber base by using an online form and a WordPress connection. Simple reporting and regional segmentation are also provided. In addition, you will have unlimited users, complete analytics, and all e-commerce tools for account management. Pricing for paid plans is not available.
#15. GetResponse
GetResponse only provides a limited number of free email marketing tools. Your list size is limited to 500 people, and you are only given the most basic email design tools. You’ll also get SEO capabilities and essential compliance and security measures. Landing pages have a 1,000 visitor limit, and segmentation and autoresponders are omitted. Contacts are automatically imported and exported, despite the lack of support. Last but not least, free users are bombarded with popups and signup forms to grow their email list. On the other hand, subscription plans offer many features, depending on the level of service you select.
#16. VerticalResponse
Plans for free include up to 300 contacts and 4,000 emails per month.
Paid Plans: Prices begin at $11 per month.
VerticalResponse allows you to send emails and share them on Facebook and Twitter. You can build an audience via email and social media with customizable emails and landing pages. Email design is simplified with pre-built sections for galleries, quotes, coupons, and more. You can also schedule social media posts and emails to be sent at any time.
#17. Pepipost
Free Plans: You can send up to 30,000 emails for 30 days. After that, the free plan limits you to 100 emails per day.
Paid Plans: When paid annually, paid plans start at $17.50 for up to 150,000 emails per month.
Pepipost is an integrated SMTP relay service that delivers emails in less than three seconds to their intended recipients. After you’ve sent your emails, you can check the dashboard for real-time updates on your email campaign performance. For example, the number of deliveries opens, clicks, unsubscribes, and bounces will be displayed. In addition, Pepipost optimizes your emails using AI-powered servers based on the email type metrics. Using predictive engagement features, for example, will automatically prioritize delivery to users who are most likely to engage with your email campaigns.
The free version of Pepipost allows you to save an unlimited number of contacts. For example, you can send up to 30,000 emails in the first month of your free plan. After that, the free plan limits you to 100 emails per day.
#18. Kickboxing
Free Plans: The first 100 email addresses are provided at no cost.
Paid Plans: Paid plans for up to 500 email addresses start at $5 per month.
Kickbox is an integrated email verification software that you can use to ensure that your emails are delivered to their intended recipients. When your emails are verified, email providers are less likely to mark them as spam. It means that your emails will be delivered more effectively. In addition, Kickbox will go through your email list to ensure that the recipients are legitimate and not outdated, saving you time and money by providing a more accurate email list.
Last Words
As you can see, there are numerous free Email Marketing Software options. However, the number of subscribers or Email Marketing Software you can have and the length of time you can have a free account varies significantly between them. Fortunately, trial offers are usually sufficient to determine whether or not you like the email service. In addition, you may use the free Email Marketing Software to test out a more comprehensive range of marketing products, giving you flexibility for expansion (at a cost).
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